Research and Markets: 3Q.2009 Morocco Mobile Payment Market Forecast, 2009 - 2013: Gross Transaction Value of Mobile Payments in Morocco Will Reach $127 Million in 2013

DUBLIN-(Business Wire)-September 29, 2009 - Research and Markets (http://www.researchandmarkets.com/research/3841dd/3q_2009_morocco_mo) has announced the addition of IE Market Research Corp.'s new report "3Q.2009 Morocco Mobile Payment Market Forecast, 2009 - 2013: Gross transaction value of mobile payments in Morocco will reach $127 million in 2013" to their offering.

The mobile payment market in Morocco continues to grow rapidly. An increasing number of people are utilizing their mobile phones to do banking, trading, money transfer, and commerce on a daily basis. Morocco Mobile Payment Market Forecast provides a comprehensive forecast of this mobile payment market. We cover annual forecasts of mobile payment users, transactions, gross transaction values, and average transaction size going out to 2013. We provide forecasts for the following categories within the mobile payment market: Merchandise purchases, Digital purchases, Ticketing, Money transfers, Bill payment, and Prepaid top-ups. We also provide forecasts of mobile payment transactions for each of the following technologies: SMS, WAP/Web, USSD, and NFC.

Morocco is one of the countries in our "IEMR 50" list. We provide estimates and forecasts at the country level for the "IEMR 50" list of countries where we undertake primary field research based on our quarterly Global Consumer Telecommunications Survey. This survey looks at telecommunications usage and trends in 50 markets representing over 80% of the worlds population and 85% of the worlds mobile subscriber base. Conducted in monthly waves, IEMRs Global Consumer Telecommunications Survey measures trends in fixed and mobile telecoms usage among consumers in the "IEMR 50" countries.

To this comprehensive dataset, we are adding a PowerPoint presentation which provides our clients with an overview of key trends in the global mobile payment market. In addition to explaining overall trends in mobile payments in the world, we discuss country-specific trends and provide insights into this fast-growing industry.

Why you should buy this report:

By purchasing this report, you will receive an Excel file with a datasheet containing mobile payment users, mobile payment transactions by technology (SMS, WAP/Web, USSD, NFC), mobile payment transactions by user case (merchandise purchases, digital purchases, ticketing, money transfers, bill payment, and prepaid top-ups), gross transaction value for mobile payments by user case, average transaction size of mobile payments by user case. You will also receive a PowerPoint presentation which provides insights into the global mobile payment market.

These reports provide answers to all of the following questions:

What are the key trends in the global mobile payment market? How will this market grow over the next five years?
How fast is Morocco's mobile payment market growing? What are the key trends in the country?
Which segments of the mobile payment market are growing most rapidly - merchandise purchases, digital purchases, ticketing, money transfers, bill payment, or prepaid top-ups?
What are SMS Mobile Payment, WAP/Web Mobile Payment, USSD Mobile Payment, and NFC Mobile Payment? Which technology is the most prevalent in the country, and how will this change over the next five years?
What is the gross transaction value of mobile money transfers in the country? What about merchandise purchases, digital purchases, ticketing, bill payments, and prepaid top-ups?
How much does an average mobile payment user spend per transaction in the country? What is the average transaction size of a merchandise purchase, a digital purchase, ticketing, money transfer, bill payment, and a pre-paid top-up?

Global Mobile Payments transactions to rise to $110.1 billion in 2013, a CAGR of 104.8% Mobile payments continued its stellar growth in 2008 with total users expanding to 38.3 million users in 2008

Globally, we are expecting mobile payment users to rise to 204.4 million users in 2013 for a CAGR of 33.2%.
On the transaction value side, the gross value of mobile payments transactions was only $2.2 billion in 2008. We expect mainstream take-up of mobile payments to happen in the 2011 - 2012 time frame. Our forecast is that in 2013, the gross value of mobile payment transactions will reach $110.1 billion.

SMS accounted for 77% of mobile payment transactions in 2008. This is expected to decline to 61.7% in 2013 Ease of use, ubiquity, and minimal network investments means that SMS will continue to be the transaction technology of choice for mobile operators and users

Globally, SMS will continue to dominate how customers pay with their mobile devices. Three-quarters of all mobile payments happened through SMS in 2008. We expect the relative share of SMS mobile transactions to decline to 61.7% in 2013.
SMS is the most often used technology because of its ease of use and ubiquity. The major advantage of SMS is that it does not require investments in mobile networks or user devices and can be implemented in a short period of time.
A more advanced implementation is uses a SIM toolkit (STK) that embeds the payment application in a user's SIM card. This provides a menu-driven interface and enhanced security. In fact, STK offers one of the highest security schemes among all mobile technologies.

For more information visit http://www.researchandmarkets.com/research/3841dd/3q_2009_morocco_mo

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