Research and Markets: Profit Foodservice in Sweden Monitors Leading Companies Fazer Group, Max Hamburger Restaurants and McDonald's Corporation

DUBLIN-(Business Wire)-September 22, 2009 - Research and Markets (http://www.researchandmarkets.com/research/769c03/profit_foodservice) has announced the addition of the "Profit Foodservice in Sweden" report to their offering.

The Profit Foodservice in Sweden industry profile is an essential resource for top-level data and analysis covering the profit foodservice industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

Contains an executive summary and data on value, volume and/or segmentation
Provides textual analysis of the industry's recent performance and future prospects
Incorporates in-depth five forces competitive environment analysis and scorecards
Includes a five-year forecast of the industry
The leading companies are profiled with supporting key financial metrics
Supported by the key macroeconomic and demographic data affecting the market

Highlights

Detailed information is included on market size, measured by value and/or volume
Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

Foodservice is defined as the sale of food and drinks for immediate consumption either on the premises from which they were bought, or in designated eating areas shared with other foodservice operators, or in the case of takeaways transactions, freshly prepared food for immediate consumption.

The definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below).

Various channels have been grouped together in what is called the "Profit sector" - this sector is characterised by the fact that no subsidy is paid (either directly or indirectly) to anyone participating in the foodservice transaction.

That is that neither the consumer nor the foodservice operator receives any subsidy. This includes the following channels - cafes, pubs & bars, nightclubs, full service restaurants, quick service restaurants, takeaways, hotels and lodging, street & mobile vendors, retail locations, leisure locations, on-board locations.

All sector values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels.

The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the sector in terms of the amount of money for which food and drinks manufacturers are competing. Sector volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food, or drink, or both.

As such, if several people visit one location at once and there is only one bill (e.g. a group dining in a restaurant), the number of transactions is counted as being one for each person in the group. Multiple purchases made during the same visit (e.g. a person buys several drinks bought over a period of time in a bar) are counted as one transaction.

The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The sector consists of the total revenues generated by cafés, pubs, clubs, nightclubs, restaurants, takeaways, hotels & lodgings, street & mobile vendors, retail vendors, leisure vendors and on-board vendors - defined as food sold on board air, rail, sea or coach travelling vehicles.

All currency conversions were carried out at constant 2008 average exchange rates.

Key Topics Covered: